FROM VISION BRAND STRATEGY TO

About us

Alterego is a creative branding agency in the widest sense of the term. We build brands by giving them the right face and story that match the company’s mission. As an alter ego of the Organization, we look for that core and translate it into a strong brand.

Developments in the field of people, animal welfare, the environment and the climate are now increasingly making us and our customers think. The question is what contribution we can make, -or – when it comes to purchasing behaviour, plastics, packaging and footprint – what exactly should we leave out. That requires a new kind of creativity. And we are happy to take on that challenge.

We are a sustainable creative agency creating

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Brand strategy

Build your brand from a solid foundation

Alterego has the ability to charge your brand by tangibly bringing it to life with a brand identity that touches people. We build brands with a heart!

Brand presence

Get noticed and be loveable

Packaging design creates a visually appealing distinction between your product and that of your competitors. We seduce the consumer in a blink of an eye with the right look!

Brand activation

Reach your target audience with targeted campaigns

Alterego brings brands to life physically and online. We make sure that the message and the means come together in the right way and that we encourage action!

Futureproof brainstorm

Alterego & Better Future Factory join forces to help brands make their packaging Futureproof. Alterego with their expertise in branding and packaging, Better Future Factory with their expertise in sustainability and technology. Curious about what we can do for your packaging? Request the “Be Future Proof” brainstorm.

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Interested in a brainstorm session with no strings attached?

Oxious

Brand Activation

If we can name a project at Alterego that gets our blood flowing, it is the film adaptation of the Oxious brand story. Oxious productions, producer of high-quality textiles, has literally woven sustainability into its mission.

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The Mayo Sisters

BRAND STRATEGY / BRAND PRESENCE / BRAND ACTIVATION

An honest and delicious product that we were allowed to reposition; what a party! A product like this deserves a good place in the market and we wanted to help with that. In addition, it fits completely into our story and is in line with our mission and vision.

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Team Intro

BRAND STRATEGY / BRAND PRESENCE / BRAND ACTIVATION

Team Intro is perhaps the best employment agency in Scheveningen and the surrounding area. Alterego did the entire positioning and all the developments of the materials. We are not only working on keeping and captivating staff, but also with the positioning of their awesome work café.

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Nature's Pride

BRAND STRATEGY / BRAND PRESENCE / BRAND ACTIVATION

For about 10 years, Alterego has found a fresh match with Nature’s Pride, the supplier of exotic fruits and vegetables. We support and activate the EAT ME brand, among other things. With themes such as ‘Nature’s Pride Proudly Presents’ and ‘Enjoy without limits’, we are responsible for the roll-out to various media.

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Farm Frites

BRAND PRESENCE / BRAND ACTIVATION

Farm Frites has chosen Alterego to execute the brand strategy after an already successful collaboration on the complete packaging line!

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Testimonials

Egobites Blog

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