Alterego Marketing - Creative branding Agency

FROM VISION

BRAND STRATEGY

About us

Alterego is a creative branding agency in the widest sense of the term. We build brands by giving them the right face and story that match the company’s mission. As an alter ego of the Organization, we look for that core and translate it into a strong brand.

Developments in the field of people, animal welfare, the environment and the climate are now increasingly making us and our customers think. The question is what contribution we can make, -or – when it comes to purchasing behaviour, plastics, packaging and footprint – what exactly should we leave out. That requires a new kind of creativity. And we are happy to take on that challenge.

We are a sustainable creative agency creating

Schedule a free brainstorm

Brand strategy

Build your brand from a solid foundation

Alterego has the ability to charge your brand by tangibly bringing it to life with a brand identity that touches people. We build brands with a heart!

Brand presence

Get noticed and be loveable

Packaging design creates a visually appealing distinction between your product and that of your competitors. We seduce the consumer in a blink of an eye with the right look!

Brand activation

Reach your target audience with targeted campaigns

Alterego brings brands to life physically and online. We make sure that the message and the means come together in the right way and that we encourage action!

Futureproof brainstorm

Alterego & Better Future Factory join forces to help brands make their packaging Futureproof. Alterego with their expertise in branding and packaging, Better Future Factory with their expertise in sustainability and technology. Curious about what we can do for your packaging? Request the “Be Future Proof” brainstorm.

Interested in a brainstorm session with no strings attached?

Oxious

Brand Activation

If we can name a project at Alterego that gets our blood flowing, it is the film adaptation of the Oxious brand story. Oxious productions, producer of high-quality textiles, has literally woven sustainability into its mission.

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The Mayo Sisters

BRAND STRATEGY / BRAND PRESENCE / BRAND ACTIVATION

An honest and delicious product that we were allowed to reposition; what a party! A product like this deserves a good place in the market and we wanted to help with that. In addition, it fits completely into our story and is in line with our mission and vision.

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Team Intro

BRAND STRATEGY / BRAND PRESENCE / BRAND ACTIVATION

Team Intro is perhaps the best employment agency in Scheveningen and the surrounding area. Alterego did the entire positioning and all the developments of the materials. We are not only working on keeping and captivating staff, but also with the positioning of their awesome work café.

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Nature's Pride

BRAND STRATEGY / BRAND PRESENCE / BRAND ACTIVATION

For about 10 years, Alterego has found a fresh match with Nature’s Pride, the supplier of exotic fruits and vegetables. We support and activate the EAT ME brand, among other things. With themes such as ‘Nature’s Pride Proudly Presents’ and ‘Enjoy without limits’, we are responsible for the roll-out to various media.

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Farm Frites

BRAND PRESENCE / BRAND ACTIVATION

Farm Frites has chosen Alterego to execute the brand strategy after an already successful collaboration on the complete packaging line!

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View our projects

Testimonials

'The collaboration with Alterego went smoothly! In addition to being accurate, they’re also flexible and professional! We have direct contact with the project manager and the designer who carries out the work (short lines), which gives us immediate clarity and the result is impressive! We have had our brochure, website, wholesale packaging, retail packaging and logos adapted! A year later and we are currently working on other fun projects with Alterego! To be continued...'

Phil Sadijo Marketing Manager bij Fisherman’s Choice

'The first things that comes to mind when I think back to the collaboration with Alterego are the creative, friendly, positive but above all innovative people who work there. Fast communication, short lines, out of the box ideas (yet in line with our organization). Working with such an involved party made the assignment extra fun for us! From the first moment Alterego understood exactly which way we wanted to go with our new concept for our new 'werken bij' site. During this entire process, the communication was excellent, they quickly switched with us and they came up with great and creative ideas.'

Claire Lombard Recruitment Business Partner bij CBR

'We have been working with Alterego Marketing for over 15 years for our dressage stable and now our new foal rearing stable, the result is always above our expectations and always meets our wishes.'

Arie van Baalen Oprichter Van Baalen Farms

'Bold, striking and above all beautiful'. This is how I characterize the end result that Alterego made for us. The assignment was to create a new image for our secondment & recruitment company. This goes beyond a corporate identity, but continues in all communication. An important factor is that it suits you as a client and you feel good about it. And that worked out really well with Alterego. We are therefore more than satisfied with the collaboration between Talent Providers and Alterego.'

Arno Vermeulen Directeur Talent Providers

'In 2019, an intensive cooperation was established between Alterego and Farm Frites with the aim of developing a visual identity for the Expert line. We are now working on a complete packaging line with them. Working with Alterego is a very pleasant experience for us. They are patient, resourceful and customer-oriented. Alterego unburdens us with providing us with a tight planning and good communication. A great new partner with whom we will successfully complete beautiful assignments!'

Karin Jenniskens Sr. Brand Manager bij Farm Frites

'The nice thing about working with Alterego is that they’re fast, effective, no-nonsense and have expert knowledge. They’re able to convert vague, not yet fully defined customer wishes into concrete formulations and modern design. IcomNathist now has a very nice website with an unmistakable look, we are more than satisfied!'

Christel Schollaardt Vice President ICOM NATHIST

About us