About us

Alterego is a creative full-service marketing bureau in THE HAGUE with roots in wine and gastronomy, specialized in PACKAGING DESIGN and BRAND ACTIVATION. We work with our clients to create stand-out communication for products, services and BRANDS – in both shape and story. From there, we use every method possible to bring these products, services, and brands to life. On the shelf, on the street, and online. Creatively, effectively, across media.

We are a creative agency creating .

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Brand design

Brand design with a heart

Alterego designs brands as people – with an inner identity, a specific way of doing things, and a face to show the world. With passion, form, color, structure, style, and words. This is how we give existing brands an unexpected boost and bring new brands tangibly to life, with brand identities that touch people.

Package design

Effective packaging design

Packaging is a brand’s most elementary tool of self-expression. That’s why we believe a rock-solid packaging design is an essential part of our brand-building business. With the competition for shelf space is getting tougher than ever, a product’s packaging needs to be able to tell a story in a glance. A story that time after time leads to a purchasing decision.

Brand activation

Creative brand concepts

Alterego brings brands to life by showing consumers how they are relevant to their lives. Sometimes by offering a fresh new experience; other times by offering a practical solution at just the right moment. We translate brand values into physical form for unique brand experiences.


Brand Activation

Alterego created a ‘working at’ campagne for CBR (Dutch Driver and Vehicle Licensing Centre). Besides storytelling, videos are a clever way to get a wide range of attention in a really short time. This also incites a call to action. It’s an essential tool for employer branding.

Mathieu Teisseire

Brand Activation

After an international pitch, Britvic chose Alterego to start an activation campaign to reach baristas and bartenders worldwide. A beautiful brand with 300 years of history.



Creating a strong brand enhances credibility of a business, which is a must for a brand like NextForYou, a staffing / recruiting agency to attract new talent. What main features create a strong brand strategy? Visuals and becoming a real eye-catcher!

Bavaria 8.6 Virtual Brewery Tour

Brand Activation

Experience a virtual tour through the brewery in Lieshout! For the Bavaria label ‘8.6’, Alterego developed an experience that matches the fitting positioning ‘Intense by Nature’.



Disney is known as one of the most influential brands in the world. As a true ‘influencer’ it plays an important role in making healthier choices during daily groceries for children. Alterego developed a complete packaging range exclusively for Aldi.

See this project

Farm Frites


Farm Frites chose Alterego to develop the branding strategy after an already successful collaboration on the complete packaging range!

World Earth Day


For ‘The International Council of Museums ICOM NATHIST’ Alterego already developed a brand new online platform. For the anniversary year of World Earth Day in 2020, a special request was made to create a matching look. On to the next anniversary!


A selection from our portfolio


Egobites Blog

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