About us

Alterego is a creative full-service marketing bureau in THE HAGUE with roots in wine and gastronomy, specialized in PACKAGING DESIGN and BRAND ACTIVATION. We work with our clients to create stand-out communication for products, services and BRANDS – in both shape and story. From there, we use every method possible to bring these products, services, and brands to life. On the shelf, on the street, and online. Creatively, effectively, across media.

We are a creative agency creating .

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Brand design

Brand design with a heart

Alterego designs brands as people – with an inner identity, a specific way of doing things, and a face to show the world. With passion, form, color, structure, style, and words. This is how we give existing brands an unexpected boost and bring new brands tangibly to life, with brand identities that touch people.

Package design

Effective packaging design

Packaging is a brand’s most elementary tool of self-expression. That’s why we believe a rock-solid packaging design is an essential part of our brand-building business. With the competition for shelf space is getting tougher than ever, a product’s packaging needs to be able to tell a story in a glance. A story that time after time leads to a purchasing decision.

Brand activation

Creative brand concepts

Alterego brings brands to life by showing consumers how they are relevant to their lives. Sometimes by offering a fresh new experience; other times by offering a practical solution at just the right moment. We translate brand values into physical form for unique brand experiences.

Pauwels Sauces

Packaging Design

Alterego is the creative partner of Pauwels, leading producer of sauces in Belgium. They gave us the possibility not only to restyle the entire assortment and to improve the positioning of the brand, also launching a brand-new website and creating several creative concepts, ads, stand designs and videos.

Take a look at this project


Packaging Design

Alterego got the opportunity to create a new look & feel for Lisimo, the reason was to match the image of the brand and the packaging with distinctive character.

Take a look at this project


Packaging Design

To introduce the mildly leavened herring fillets of Neptunus, Alterego created a new concept for our client Haasnoot Fish Group.

Take a look at this project

Wild Pig Wines

Brand Activation

Behind the wines of Wild Pig there are hidden stories that not everyone knew existed. Until Alterego went to work for this wine label, produced by the wine house of Gabriel Meffre, from the Southern French region of Languedoc.


Take a look at this project


A selection from our portfolio

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