Alterego is a creative full-service marketing bureau in THE HAGUE with roots in wine and gastronomy, specialized in PACKAGING DESIGN and BRAND ACTIVATION. We work with our clients to create stand-out communication for products, services and BRANDS – in both shape and story. From there, we use every method possible to bring these products, services, and brands to life. On the shelf, on the street, and online. Creatively, effectively, across media.
Alterego designs brands as people – with an inner identity, a specific way of doing things, and a face to show the world. With passion, form, color, structure, style, and words. This is how we give existing brands an unexpected boost and bring new brands tangibly to life, with brand identities that touch people.
Packaging is a brand’s most elementary tool of self-expression. That’s why we believe a rock-solid packaging design is an essential part of our brand-building business. With the competition for shelf space is getting tougher than ever, a product’s packaging needs to be able to tell a story in a glance. A story that time after time leads to a purchasing decision.
Alterego brings brands to life by showing consumers how they are relevant to their lives. Sometimes by offering a fresh new experience; other times by offering a practical solution at just the right moment. We translate brand values into physical form for unique brand experiences.
For Bavaria, Alterego implemented the brand positioning of the beer family 8.6. “Intense by Nature” is the overall theme that has been extended to all products. From a merchandise brochure to a brand movie. Intense it is!
Aldi Netherlands will be the first supermarket to make healthy snacks more attractive for children with Disney characters. Alterego fully supports this initiative and has proudly implemented the children’s line ‘Disney Kitchen’ on various healthy products.
Behind the wines of Wild Pig there are hidden stories that not everyone knew existed. Until Alterego went to work for this wine label, produced by the wine house of Gabriel Meffre, from the Southern French region of Languedoc.
The wolf is back in the Netherlands and also has been spotted at Alterego! At the beginning of 2020, 8.6 – the roughest beer from the Swinkels Family Brewers – was at our door, looking for someone to make the neighborhood unsafe. In search of glory and fame as a “leader of the pack” in beer country.
'The collaboration with Alterego went smoothly! In addition to being accurate, they’re also flexible and professional! We have direct contact with the project manager and the designer who carries out the work (short lines), which gives us immediate clarity and the result is impressive! We have had our brochure, website, wholesale packaging, retail packaging and logos adapted! A year later and we are currently working on other fun projects with Alterego! To be continued ... '
'The first things that comes to mind when I think back to the collaboration with Alterego are the creative, friendly, positive but above all innovative people who work there. Fast communication, short lines, out of the box ideas (yet in line with our organization). Working with such an involved party made the assignment extra fun for us! From the first moment Alterego understood exactly which way we wanted to go with our new concept for our new 'werken bij' site. During this entire process, the communication was excellent, they quickly switched with us and they came up with great and creative ideas. '
'We have been working with Alterego Marketing for over 15 years for our dressage stable and now our new foal rearing stable, the result is always above our expectations and always meets our wishes.'
'Bold, striking and above all beautiful'. This is how I characterize the end result that Alterego made for us. The assignment was to create a new image for our secondment & recruitment company. This goes beyond a corporate identity, but continues in all communication. An important factor is that it suits you as a client and you feel good about it. And that worked out really well with Alterego. We are therefore more than satisfied with the collaboration between Talent Providers and Alterego.
In 2019, an intensive cooperation was established between Alterego and Farm Frites with the aim of developing a visual identity for the Expert line. We are now working on a complete packaging line with them. Working with Alterego is a very pleasant experience for us. They are patient, resourceful and customer-oriented. Alterego unburdens us with providing us with a tight planning and good communication. A great new partner with whom we will successfully complete beautiful assignments!
The nice thing about working with Alterego is that they’re fast, effective, no-nonsense and have expert knowledge. They’re able to convert vague, not yet fully defined customer wishes into concrete formulations and modern design. IcomNathist now has a very nice website with an unmistakable look, we are more than satisfied!
