Alterego is a creative full-service marketing bureau in THE HAGUE with roots in wine and gastronomy, specialized in PACKAGING DESIGN and BRAND ACTIVATION. We work with our clients to create stand-out communication for products, services and BRANDS – in both shape and story. From there, we use every method possible to bring these products, services, and brands to life. On the shelf, on the street, and online. Creatively, effectively, across media.
For Bavaria, Alterego implemented the brand positioning of the beer family 8.6. “Intense by Nature” is the overall theme that has been extended to all products. From a merchandise brochure to a brand movie. Intense it is!
Brand Activation / Packaging Design
Aldi Netherlands will be the first supermarket to make healthy snacks more attractive for children with Disney characters. Alterego fully supports this initiative and has proudly implemented the children’s line ‘Disney Kitchen’ on various healthy products.
Wild Pig Wines
Behind the wines of Wild Pig there are hidden stories that not everyone knew existed. Until Alterego went to work for this wine label, produced by the wine house of Gabriel Meffre, from the Southern French region of Languedoc.