Alterego is a creative full-service marketing bureau in THE HAGUE with roots in wine and gastronomy, specialized in PACKAGING DESIGN and BRAND ACTIVATION. We work with our clients to create stand-out communication for products, services and BRANDS – in both shape and story. From there, we use every method possible to bring these products, services, and brands to life. On the shelf, on the street, and online. Creatively, effectively, across media.
Alterego designs brands as people – with an inner identity, a specific way of doing things, and a face to show the world. With passion, form, color, structure, style, and words. This is how we give existing brands an unexpected boost and bring new brands tangibly to life, with brand identities that touch people.
Packaging is a brand’s most elementary tool of self-expression. That’s why we believe a rock-solid packaging design is an essential part of our brand-building business. With the competition for shelf space is getting tougher than ever, a product’s packaging needs to be able to tell a story in a glance. A story that time after time leads to a purchasing decision.
Alterego brings brands to life by showing consumers how they are relevant to their lives. Sometimes by offering a fresh new experience; other times by offering a practical solution at just the right moment. We translate brand values into physical form for unique brand experiences.
Alterego got the opportunity to create a new look & feel for Lisimo, the reason was to match the image of the brand and the packaging with distinctive character.
To introduce the mildly leavened herring fillets of Neptunus, Alterego created a new concept for our client Haasnoot Fish Group.
Behind the wines of Wild Pig there are hidden stories that not everyone knew existed. Until Alterego went to work for this wine label, produced by the wine house of Gabriel Meffre, from the Southern French region of Languedoc.
