When you visit this website and potentially use information, it signifies your agreement to the terms outlined in this disclaimer.

  1. Liability

Alterego B.V. makes every effort to ensure the proper functioning and continuous accessibility of this website. However, Alterego B.V. cannot guarantee that the website will be accessible at all times or function properly. Alterego B.V. asks for your understanding for this and would like to point out that it accepts no liability for any damage resulting from the reduced or temporary non-functioning of the website.
Despite the fact that Alterego B.V. observes due care in compiling and maintaining this website and uses sources that are considered reliable, Alterego B.V. cannot guarantee the correctness, completeness and up-to-dateness of the information provided.

Although Alterego B.V. makes every effort to prevent misuse, it cannot be held liable for information and/or messages sent by users of the website via the Internet.

Use of this website that (i) interferes with the use of other visitors, (ii) jeopardize the functioning of this website or (iii) may affect the information provided or underlying software is not permitted.

  1. Links

References or hyperlinks to other websites are for the information of the user only. Alterego B.V. therefore does not guarantee the accessibility and content of the relevant websites and does not accept any liability for the functioning of or for the information on these websites.

  1. Amendments

Alterego B.V. reserves the right to change this disclaimer at any time without notice. If you subsequently continue to use this website, you are automatically bound by the terms of the amended disclaimer. It is therefore recommended that you consult this text regularly when you visit our site.

  1. Intellectual property

The information shown on this website, including texts, photos, graphic material, brands, logos and (trade) names, are owned by or licensed to Alterego B.V. and are protected by copyright, trademark law and/or any other intellectual property law. These intellectual property rights belong to Alterego B.V. or to the licensor. The content of this website may only be used for non-commercial purposes. The user of the website is not permitted to reproduce the content of the website in any way, for example by forwarding or distributing the content or making it available (for a fee) to third parties without the prior written permission of Alterego B.V.

  1. Disputes

Dutch law applies to any disputes related to this website. All disputes related to this website will be submitted exclusively to the competent court in the Netherlands.



Alterego B.V. processes personal data and other data in accordance with applicable law. The considerations in this regard are laid down in this privacy statement.

  1. Applicability

This privacy statement applies to the processing of personal information provided by subscribers to the newsletter and relations (hereinafter: Personal Data), as well as data obtained from visits to and use of the websites of Alterego B.V.

  1. Processing personal data

Alterego B.V. treats personal data confidentially and carefully. Alterego B.V. collects personal data when registering for the newsletter (your email address and permission to send it), when you visit Alterego B.V. events and activities, personal delivery of your business card, registration or permission via LinkedIn contact and when there is an invoice relationship.

This data is processed for:
• establishing and executing assignments;
• sending the newsletter;
• recruiting and registering participants for Alterego events
• complying with legal obligations;
• handling disputes, questions and complaints;
• optimizing the functioning of the website;
• sending direct mailings;

Alterego B.V. collects data such as (company) name, address, telephone number, e-mail address, date of birth and bank details, data relating to transactions, participation data, or data that are relevant if you contact us or participate in one of our promotions or events .

In addition to the personal data that you yourself provide to Alterego B.V., we can collect, record and process data about your use of our websites. This concerns analytical data such as a unique device ID, the version of the operating system and settings of the device you use to access Alterego B.V. as well as data about your activity on our website, such as the time of your website visit and your keyword searches.

We process this information to understand how visitors use our website and to compile statistical reports on that activity (for example, your IP address is used to locate the country from which you are visiting our website, and we collect this information so that we know that, for example, most visitors to our website come from the Netherlands and secondarily from Belgium).

We also analyze the performance of our newsletter (how it is read) by tracking reports on ‘opens’ and ‘clicks’. This processing is necessary to further our legitimate interests in improving our website and providing visitors with a better service and source of information. This information is not used to develop a personal profile of you.

  1. Marketing

We may process your contact details that you provide to us (whether through our website, social media, by email or through the use of our services) for marketing purposes in accordance with the legitimate interest of sending you information about our services and if you sign up for our newsletter to keep you informed about news and events. We may use third party providers such as MailChimp, Google Analytics, Facebook, Instagram, LinkedIn, Pinterest and Twitter to contact you for marketing purposes.

If you liked us on Facebook, we make a note of this in our systems, so that we can approach you with relevant marketing messages in the future, based on your interests.

Alterego B.V. can use the e-mail address of its customers and relations for Custom Audience targeting via Facebook. Alterego B.V. creates a Custom Audience by uploading email addresses of its members in its Facebook advertising account. This group can then be linked to a specific Facebook campaign: only these Facebook users will see the campaign. Read more about Custom Audience targeting here.

If you do not want to be part of a Custom Audience, please contact 070-338 94 40 or via e-mail: info@alteregomarketing.com.

  1. Your rights in relation to the personal data we process about you

We use your data to provide you with the best possible assistance and/or to inform you in writing, by email or by telephone about our activities. You can always gain insight into your data that Alterego B.V. processed and, if desired, view, modify or delete this data.
If you wish, you can also obtain a copy of your contact, address and bank details from us in a machine-readable format, for example if you ask us to restrict, stop processing or delete your personal data. Or because you want to pass it on to a data protection supervisor. You can also object to receiving targeted information about our activities that we send you online, by email, telephone or post. You can report this to Alterego B.V. by sending an e-mail or a letter to info@alteregomarketing.com or Alterego B.V., Lulofsstraat 55 – unit 30, 2521 AL The Hague.

We aim to fulfill our obligations without undue delay, and at the latest within one month. If we cannot fully comply with your request, you will of course be informed of the reason.

If you have registered for our digital newsletter, every newsletter contains a link with which you can unsubscribe.

  1. How does Alterego B.V. secure facts?

For the protection of your personal data, Alterego B.V. physical, technical and organizational measures have been taken. Alterego B.V. uses a secure server that is only accessible to authorized persons. Alterego B.V. engages third parties in the performance of its services. Insofar as these third parties process Personal Data in the performance of their services, they do so in the capacity of processor. All our processors are obliged to protect your Personal Data. We conclude agreements with all our processors in which we explicitly include this.

  1. Retention periods

We do not store your personal data for longer than is strictly necessary to achieve the purposes for which the data is collected.

  1. General

If you have any questions about our privacy policy, please send them to: info@alteregomarketing.com



Alterego B.V. uses cookies to make its websites more personal and user-friendly. A cookie is a simple small file that is stored on your computer’s hard drive. Below you can read which cookies we place and how you can make a choice.

Functional cookies

Functional cookies ensure that our website functions correctly. Consider, for example, functionalities such as the contact form.

Analytical cookies

Alterego B.V. uses Google Analytics to collect information about, for example, the date and time someone visits our websites and which pages you view on them. We use this information to improve our sites, to compile “traffic” statistics (such as the times of day or days of the week when the websites get the most visitors), and to measure the popularity of different parts of the website. measuring site. Alterego B.V. only uses this data in aggregated form and cannot trace it back to a computer or individual.

You can install the “Google Analytics Opt-out Browser Add-on” to prevent our websites from sending information about your visits to Google Analytics.

Social media cookies

We have buttons and widgets of the social networks Facebook, LinkedIn, Pinterest, Instagram and Twitter so that you can easily find information about Alterego B.V. can share on social media. These buttons are pieces of code from the social media itself, and use a cookie. This cookie remembers that you are logged in so that you do not have to log in to Twitter or Facebook every time you want to share something. To see what social media platforms do with personal data, you can view the privacy statements of the relevant social network sites.

Personalizing advertisements

Alterego B.V. uses retargeting from Facebook, Instagram, Mailchimp and LinkedIn for its websites. We use this technique to make the offer more interesting. For example, it is possible to contact people who have already shown interest in campaigns or activities of Alterego B.V. offer relevant advertisements on other websites or to approach people by telephone. The display of these advertisements on partner pages is done with the help of cookies and an analysis of previous usage behavior.

Via the links below you will find specific information about refusing cookies for the most used browsers:

Cookies and Internet Explorer
Cookies and Firefox
Cookies and Google Chrome
Cookies and Safari
Cookies and Opera

If you have any questions or comments about Alterego Marketing’s privacy statement, please direct them to Alterego B.V., Lulofsstraat 55 – unit 30, 2521 AL The Hague, tel: 070-338 94 40 or contact info@alteregomarketing.com us up.


If you believe that we act in violation of applicable privacy legislation, you can submit a complaint to the Dutch Data Protection Authority via this form.

Changes to privacy statement

Alterego B.V. reserves the right to make changes to this privacy statement. Alterego B.V. advises you to regularly view the privacy statement to see if changes have been made.

August 2019