When you visit this website and possibly use information, it means that you agree with the conditions described in this disclaimer.

  1. Liability

Alterego B.V. makes every effort to ensure that this website functions properly and is permanently accessible. Nevertheless, Alterego B.V. cannot guarantee that the website is accessible or functions properly at all times. Alterego B.V. asks for your understanding and would like to point out that it does not accept any liability for any damage as a result of the reduced or temporary malfunctioning of the website.

Despite the fact that Alterego B.V. exercises due care in compiling and maintaining this website and uses sources that are considered reliable, Alterego B.V. cannot guarantee the accuracy, completeness and actuality of the information provided.

Although Alterego B.V. makes every effort to prevent abuse, it cannot be held liable for information and/or messages sent by users of the website via the Internet.

Use of this website that (i) disturbs the use by other visitors, (ii) endangers the functioning of this website or (iii) affects the information provided or the underlying software, is not permitted.

  1. Links

References or hyperlinks to other websites are for the information of the user only. Alterego B.V. therefore gives no guarantee for the accessibility and the content of the relevant websites and accepts no liability whatsoever for the functioning of or for the information on these websites.

  1. Changes

Alterego B.V. reserves the right to change this disclaimer at any time without notice. If you continue to use this website, you are automatically bound by the terms of the amended disclaimer. It is therefore recommended that you consult this text regularly when you visit our site.

  1. Intellectual property

The information displayed on this website, including texts, photographs, graphic material, trademarks, logos and (trade) names, are the property of or licensed to Alterego B.V. and are protected by copyright, trademark law and/or any other intellectual property law. These intellectual property rights belong to Alterego B.V. or to the licensor. The content of this website may only be used for non-commercial purposes. Users of the website are not permitted to reproduce the content of the website in any way, for example by forwarding or distributing the content or making it available to third parties (against payment) without the prior written permission of Alterego B.V.

  1. Disputes

In case of any disputes related to this website, Dutch law is applicable. All disputes related to this website will exclusively be submitted to the competent court in the Netherlands.



Alterego B.V. processes personal and other data in accordance with the applicable legislation. This privacy statement sets out the relevant considerations.

  1. Applicability

This privacy statement applies to the processing of personal information provided by subscribers to the newsletter and business relations (hereinafter: Personal Data), as well as data obtained from visiting and using the websites of Alterego B.V.

  1. Processing of personal data

Alterego B.V. treats personal data confidentially and with outmost care. Alterego B.V. collects personal data when subscribing to the newsletter (your email address and permission for sending), when visiting Alterego B.V. events and activities, after personally issuing your business card, when registered or connected via LinkedIn and when there is an invoice-customer relationship.

This data is processed for:
• creating and executing assignments;
• sending the newsletter;
• recruiting and registering participants for Alterego events;
• compliance with legal obligations;
• dealing with disputes, questions and complaints;
• optimizing the functioning of the website;
• sending direct mailings

Alterego B.V. collects information such as (company) name, address, telephone number, e-mail address, date of birth and bank details, information relating to transactions, registration details, or information that is relevant if you contact us or participate in one of our actions or events.

In addition to the personal data that you yourself provide to Alterego B.V., we may collect, record and process data about your website activity. This includes analytical information such as a unique device ID, the version of the operating system and settings of the device that you use to visit Alterego B.V., as well as information about the use of our website, such as the time of your website visit or keyword searches.

We process this information to understand how visitors use our website and to compile statistical reports regarding that activity (for example, your IP address is used to approximate the country from which you access our website, and we put this information together so we know that, for example, most of the visitors to our website come from the Netherlands and secondary from Belgium).

We also analyse the performance (how it is read) of our newsletter by keeping track of reports of ‘opens and clicks’. This processing is necessary for us to pursue our legitimate interests in improving our website, and providing a better service and source of information to visitors. This information is not used to develop a personal profile of you.

  1. Marketing

We may process the contact information you provide to us (whether through our website, social media, by email or through the use of our services) for marketing purposes in accordance with the legitimate interest in sending you information about our services, and when you sign up for our newsletter to keep you informed about news and events. We may use third party vendors such as MailChimp, Google Analytics, Facebook, Instagram, LinkedIn, Pinterest and Twitter to contact you for marketing purposes.

If you liked us on Facebook, this information will be stored in our systems which will enable us to approach you with relevant marketing messaging in the future, based on your interests.

Alterego B.V. can use the e-mail address of its customers and relations for Custom Audience targeting via Facebook. Alterego B.V. creates a Custom Audience by uploading the email addresses of its members into its Facebook advertising account. This group can then be linked to a specific Facebook campaign: only these Facebook users get to see the campaign. Read more about Custom Audience targeting here.

If you do not wish to become a part of a Custom Audience please contact
0031 (0)70-338 94 40 or send an email to: info@alteregomarketing.com.

  1. Your rights with regard to the personal data we process about you

Your personal data is used to help improve your user experience and to inform you  about our services in writing, by e-mail or by phone. We can always grant you insight into your personal data, as processed by Alterego B.V. and at your request you can view, modify or have these data removed.

At your request you can also obtain a copy of your contact-, address- and bank details from us in machine-readable format. For example, if you want to limit your personal data, if you want to stop data processing, or if you would like to have your data removed. You may also object to receiving targeted information about our activities that we send to you online, by email, telephone or mail.

You can report this to Alterego B.V. by sending an e-mail or a letter to info@alteregomarketing.com or Alterego B.V., Lulofsstraat 55 – unit 30, 2521 AL The Hague, Netherlands.

We strive to meet our obligations without undue delay, and at the latest within one month. If we are unable to fully meet your request, we will of course inform you of the reason.

If you have subscribed to our digital newsletter, each newsletter will contain a link to unsubscribe.

  1. How does Alterego B.V. protect data?

Alterego B.V. has taken physical, technical and organisational measures to protect your personal data. Alterego B.V. uses a secure server that is only accessible to persons who have authorisation. Alterego B.V. engages third parties in the performance of its services. To the extent that these third parties process Personal Data in the performance of their services, they do so in their capacity as processors. All our processors are obliged to protect your Personal Data. We conclude agreements with all our processors in which we explicitly include this.

  1. Retention period

We do not retain your personal data for longer than is strictly necessary to achieve the purposes for which the data is collected.

  1. General

If you may have any questions regarding this statement, you can send them to the following email: info@alteregomarketing.com



Alterego B.V. uses cookies to make its websites more personal and user-friendly. A cookie is a simple small file that is stored on your computers hard disk. Below you find details about which cookies we use and how to make a choice of which cookies we can use.

Functional cookies

Functional cookies ensure that our website functions correctly. For example, functionalities such as the contact form.

Analytical cookies

Alterego B.V. uses Google Analytics to collect information about, for example, the date and time that someone visits our websites and which pages are viewed. We use this information to improve our sites, to compile ‘traffic’ statistics (such as the times of the day or the days of the week when the websites attract the most visitors) and to measure the popularity of the different parts of the site. Alterego B.V. only uses this data aggregated and cannot trace it back to a computer or individual.

You can install the Google Analytics Opt-out Browser Add-on to prevent our websites from forwarding information about your visits to Google Analytics.

Social media cookies

We use buttons and widgets from the social networks Facebook, LinkedIn, Pinterest, Instagram and Twitter so that you can easily share information about Alterego B.V. on social media. These buttons are pieces of code from the social media itself, and use a cookie. This cookie remembers that you are logged in so that you do not have to log onto for example Twitter or Facebook every time you want to share something. To see what social media platforms do with personal data, see the privacy statements of the relevant social network sites.

Personalization of advertisements

Alterego B.V. uses retargeting marketing tools on Facebook, Instagram, Mailchimp and LinkedIn for its websites. We use this technique to make our services more interesting. For example, it is possible that we show people who have already shown an interest in Alterego B.V. advertising campaigns that are more relevant, or to approach people by phone. These advertisements are displayed on the pages of partners, based on cookies and an analysis of previous online behaviour

Via the links below you will find specific information on how to refuse cookies for the most commonly used browsers:

Cookies and Internet Explorer
Cookies and Firefox
Cookies and Google Chrome
Cookies and Safari
Cookies and Opera


If you have any questions or comments about the Alterego Marketing privacy statement, please send them to Alterego B.V., Lulofsstraat 55 – unit 30, 2521 AL The Hague, the Netherlands, tel: 0031 (0)70-338 94 40 or contact us via info@alteregomarketing.com


If you believe that we are in breach of applicable privacy legislation, you can submit a complaint to the Personal Data Authority using this form.

Changes to the privacy statement

Alterego B.V. reserves the right to make changes to this privacy statement. Alterego B.V. advises you to check the privacy statement regularly to see if any changes have been made.

Augustus 2019