With the ‘What wine mood are you in?’ campaign, Alterego won a Product Board Wine Marketing Award, which was presented during the annual Wine & Marketing symposium. The Product Board Wine Marketing Awards were an annual crowning achievement of the best marketing efforts in the Dutch wine industry. Submissions were assessed by an independent jury of industry professionals.
The Wine Moods campaign linked French wines to certain states of mind. On the website, people could put together their own wine moodboard. The concept was also rolled out in print and introduced during tasteful events, such as Venuez in Rotterdam, a Silent Disco during the Margriet Winter Fair and an actual Mood Party at Woodstock69 on Bloemendaal Beach. Lose your on-the-shelf selection anxiety and listen to your feelings. French wines are just as versatile as you are!