Under the theme "Rooted in Life," Alterego gives the Sherry image an update to connect with a new generation of #sherrylovers. Our clear B2B and B2C strategy casts online branding and social engagement in starring roles.
We also place a heavy emphasis on PR, with wine-pairing workshops and tastings for wine educators, restaurateurs, and consumers. “Sherry has a unique character with traditional craftsmanship. Furthermore, the drink is affordable and outstanding when served chilled. Just like gin and cider, Sherry has all the elements it needs to become hip in the Netherlands," says Yuri Pieplenbosch, Director of Alterego. “It is rooted in a rich history and is ready to be (re)discovered by foodies and trendsetters."
Alterego introduced the café concept “sherry + tapas = shapas” as the perfect way to serve the drink, telling the story of sherry met an online video that very quickly netted 30,000 views. www.sherry.wine/nl