Wild Pig Wines

Behind the wines of Wild Pig, there are hidden stories not everyone knew existed. Until Alterego got down to work with this wine label from the Southern French region of Languedoc, produced by the Gabriel Meffre winery. With storytelling on Facebook and an active presence in the press, there is more and more to discover about the wild boar featured on the label: Greta.

With partners such as WINELIFE, Stichting Natuurvoorlichting Veluwe, De Echoput and Casa Foresta (Edwin Florès), press events were organized that not only led to positive buzz from bloggers and journalists, but also generated a whole new level of brand involvement.


The story of Greta

How it all started…

Discover the story behind the worldwide success of the Wild Pig wines since 1997, who is Greta and how did she met our wine maker Véronique.

Greta meets her friends from the Veluwe (2014)

Press day at the Veluwe with a Wild cooking workshop at De Echoput.

Foraging (2015)

During the annual press day, we went gathering plants and herbs with Edwin Florès. Consumers could win a foraging workshop through a Facebook competition.

No Food Waste (2016)

Wild Pig is fighting for no food waste. Led by Puck Kerkhoven, leftovers were used in food and wine pairing at De Wereld van Smaak.

Bring your own wine (2017)

Together with ShareDnD, Wild Pig put the ‘Bring your own wine’ on the map at Dutch living room restaurants.

Friendinners (2018)

Nothing beats having fun with friends, enjoying good food and a good glass of wine. Wild Pig wines introduced ‘Vriendinnertjes’ (friendinners) to ShareDnD and invited bloggers to #girlstalk through Smulweb.