“Sherry is rooted in a rich history and is about to be (re)discovered by foodies and trendsetters”
Very unique wines from Jerez
The Rooted in Life campaign for Sherry Wines took place from 2015 to 2017.
By creating unique content and spreading it on social media, we generated traffic to the Sherry Wines website. With our own content and by working together with guest bloggers we inspired the consumer with recipes, tips and background information.
Events & tastings
For the promotion of Sherry Wines in the Nederlands, Alterego organized a diverse range of events. From B2B tastings and trade fairs to supporting the Copa Jerez and the International Sherry Week.
The international Sherry Week was rewarded with the ‘Best Digital & Social Campaign award’ by the Drinks International Wine Marketing Awards. An important recognition by one of the most progressive awards in wine and beverages industry.
To improve the image of Sherry Wines, Alterego worked closely with importers, retailers, restaurant owners, sommeliers and trainers. By creating sales tools and joint promotions, we managed to give these wines from Jerez a positive vibe.