Nature's Pride

Nature’s Pride is known as the exotic fruit and vegetable supplier, and has been partners in crime with Alterego for over 10 years now. We support and activate their brand EAT ME, amongst others. With themes such as ‘Nature’s Pride Proudly Presents’ and ‘Grenzeloos Genieten’ (red. Enjoy without boundaries) we made sure it was picked up by the media.


Our relationship once started with that one question: “Could you support us in the branding of our ready-to-eat fruits?”. Ever since, Alterego has been functioning as a long-term partner of Nature’s Pride for their brand activation and packaging design. Nowadays, EAT ME has grown to be a quality label for ‘ready-to-eat’, for which we created numerous marketing elements. For example the ‘Yes, I want’ campaign that inspired a whole new group of consumers to use avocado in their daily dishes.

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Desk Calendars

Every year, Nature’s Pride surprises their clients and relations with a colorful desk calendar. With a distinctive concept and tasteful design, Alterego makes sure that Nature’s Pride is top of mind with their clients throughout the year.

Bureaukalender small web

Power Vriendjes (red. Powerfull Friends)

Alterego developed the concept and the design for the Power Vriendjes campaign, by which (parents of) children discover different fruits and vegetables of the EAT ME brand. Alterego sympathizes the aim to make healthy food fun and approachable for children.

Power vriendjes

Truck design

Alterego created a dynamic design fort he EAT ME trucks. You can spot them regularly on the Dutch freeway.