For Aldi Netherlands, Alterego developed the dairy brand Milsani. This fancy label shapes the dairy shelf in a tasteful way.

A fancy label is a private label
with the ambition of a premium brand

Alterego doesn’t only design the packaging of these fancy labels, but also ensures that the label remains up-to-date and watches over the brand consistency. With this packaging design, yoghurt, custard, milk and other dairy products are modernized, by reflecting current design trends and consumer needs.