Helaes Pindakaas

Aldi always plays on its own strengths. Alterego understands and reinforces this power. With the restyle of the packaging for their sandwich spreads, Alterego is making sure this is projected even more strongly. The “Helaes Pindakaas” (“too bad, peanutbutter,” based on a common Dutch expression) packaging was embraced by the public as a product with hit potential.