French Coast or Cities
The creative concept for the French Coast or Cities campaign was inspired by the then-emerging food truck trend. Trough a photo action, the offline experience was linked to an online activation.
VFrom applying for permits to decorating the French bus, and effective communication by the promotion team; Alterego organizes events and road shows from start to finish.
PR & media
In collaboration with CK Media Promotions, Alterego supported the PR activities and strategy for Atout France. Thus, receiving full attention for the campaign from partners such as the Dutch ANWB.