French Coast or Cities

For Atout France, Alterego toured the Netherlands in a French bus to project more attention on France as a vacation destination. A Facebook photo campaign gave those who visited the bus, to enjoy a French nibble and a glass of wine, the chance to take a city trip or sun-soaked vacation through France. For this campaign, Alterego came up with the creative concept, the visuals, the website, social media images, the PR strategy, and the compete road show.


The creative concept for the French Coast or Cities campaign was inspired by the then-emerging food truck trend. Trough a photo action, the offline experience was linked to an online activation.


VFrom applying for permits to decorating the French bus, and effective communication by the promotion team; Alterego organizes events and road shows from start to finish.

PR & media

In collaboration with CK Media Promotions, Alterego supported the PR activities and strategy for Atout France. Thus, receiving full attention for the campaign from partners such as the Dutch ANWB.