Don Tomas

Legend has it that Tomas was a Gaucho who lived in ArgentiniëArgentina in the early 19th century. A courageous man with an indomitable reputation, who lived by his own rules. The soil of San Juan, where he lived, is now the ground from which the vines that produce this wine grow. This legendary personality was the inspiration for the wine “Don Tomas””: noble, daring, and unique. A wine with character. Alterego translated these values into a brand experience, carried by the wine label. Further the bag-in-a-box offers an edgy but elegant wink at the saddlebags of this eccentric Gaucho.