{"id":6997,"date":"2023-03-16T13:55:42","date_gmt":"2023-03-16T13:55:42","guid":{"rendered":"https:\/\/alteregomarketing.com\/portfolio\/foodi\/"},"modified":"2023-08-16T12:54:28","modified_gmt":"2023-08-16T12:54:28","slug":"foodi","status":"publish","type":"portfolio","link":"https:\/\/alteregomarketing.com\/en\/portfolio\/foodi\/","title":{"rendered":"Food&i"},"content":{"rendered":"[vc_row thb_full_width=”true” thb_scroll_bottom=”true” thb_scroll_bottom_style=”style2″ thb_scroll_bottom_color=”light” css=”.vc_custom_1678808770189{padding-top: 33vh !important;padding-bottom: 33vh !important;background: #000000 url(https:\/\/alteregomarketing.com\/wp-content\/uploads\/2022\/12\/Foodi-header-image.jpg?id=1158) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” thb_video_overlay_color=”rgba(0,0,0,0.6)” bg_gradient1=”rgba(0,0,0,0.5)” bg_gradient2=”rgba(0,0,0,0.5)”][vc_column thb_color=”thb-light-column” el_class=”text-center”]\t
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Food&i<\/span><\/h1>\n\t<\/div>\n\n\t[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1516900194212{padding-top: 15vh !important;padding-bottom: 15vh !important;}”][vc_column width=”1\/2″][vc_column_text animation=”animation bottom-to-top” el_class=”description-text”]\n

What could be better than working for a company with a sustainable mission, guts and endless energy? The question was clear; develop a strong brand with the existing brand building blocks. Food&i knew who they are, but capturing that identity in concrete texts and images had previously failed.<\/h4>\n[\/vc_column_text][vc_column_text animation=”animation bottom-to-top” el_class=”description-text”]We went in search of the essence of Food&i and managed to capture it in a strong brand manifesto.<\/p>\n

Because Food&i = You&Me = Pure&Local = People&The planet = #JOINTHEFOODREVOLUTION<\/strong>[\/vc_column_text]\t\n\t\tBezoek website<\/span>\n\t\t\t\t

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Brandmanifesto<\/span><\/span><\/h2>\n\t\t\t<\/div>\n\n\t[vc_column_text animation=”animation bottom-to-top”]The brandmanifesto is the coat rack for all Food&i communications and because there has never been a silent revolution, we have added an important building block. More about that below.[\/vc_column_text]\t\n\t\tDownload Brandmanifest<\/span>\n\t\t\t<\/a>\n\t\t[\/vc_column_inner][vc_column_inner width=”5\/12″ css=”.vc_custom_1679409169096{padding-top: 5vh !important;}”]\t
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Brandbuilding<\/span><\/span><\/h2>\n\t\t\t<\/div>\n\n\t[vc_column_text animation=”animation bottom-to-top”]To give more power to Food&i’s Food Revolution, we have isolated the striking ‘negative space’ from Food&i’s O to use as a Callout Box in which we work with fun grotesque quotes related to health, convenience and sustainability. With this we actively inform everyone who comes into contact with Food&i about the mission of Food&i.[\/vc_column_text][vc_column_text animation=”animation bottom-to-top”]Food&i already has a set of great brand building blocks (yes, there they are!) such as a selection of main colors (grey, yellow, orange and red) that fit perfectly with a revolution, two stubborn, cool illustrations (which we will be expanding shortly) and a bold font. By adding the Callout Box and the CTA #JOINTHEFOODREVOLUTION<\/strong> to this, we have created a toolkit that is perfect for shouting from the rooftops![\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” css=”.vc_custom_1678974933505{padding-top: 8vh !important;background-color: #f4f4f4 !important;}”][vc_column][vc_row_inner css=”.vc_custom_1678811146509{padding-top: 10px !important;}”][vc_column_inner width=”7\/12″][vc_column_text animation=”animation bottom-to-top”]We have found a way to make a homogeneous whole of these existing and new design elements and to process this into a package of basic patterns for Food&i’s expressions. Think of posters, flyers, tenders and narrowcasting that the Food&i communication department can use itself.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”5\/12″][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”60px”][vc_row_inner][vc_column_inner width=”2\/3″]\t
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Brandmovie<\/span><\/span><\/h2>\n\t\t\t\t