{"id":6867,"date":"2022-10-11T10:26:55","date_gmt":"2022-10-11T10:26:55","guid":{"rendered":"https:\/\/alteregomarketing.com\/positioning\/"},"modified":"2023-08-14T14:04:32","modified_gmt":"2023-08-14T14:04:32","slug":"positioning","status":"publish","type":"page","link":"https:\/\/alteregomarketing.com\/en\/positioning\/","title":{"rendered":"Positioning"},"content":{"rendered":"[vc_row el_class=&#8221;align-center&#8221; css=&#8221;.vc_custom_1678979247370{padding-top: 10vh !important;padding-bottom: 7vh !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-8 vc_col-md-11&#8243; el_class=&#8221;text-center&#8221; css=&#8221;.vc_custom_1671187503079{padding-bottom: 100px !important;}&#8221;]\t<div id=\"thb-iconbox-69e11a4a0932a\" class=\"thb-iconbox top type3  has-img  text-center animation-true\" href=\"\" target=\"_self\" data-animation_speed=\"1.5\">\n\t\t\t\t<figure>\n\t\t\t\t\t\t\t<div class=\"iconbox-image\">\n\t\t\t\t\t<img decoding=\"async\" width=\"401\" height=\"401\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"thb_image  attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 401px) 100vw, 401px\" data-src=\"https:\/\/alteregomarketing.com\/wp-content\/uploads\/2022\/12\/Postitionering.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/alteregomarketing.com\/wp-content\/uploads\/2022\/12\/Postitionering.png 401w, https:\/\/alteregomarketing.com\/wp-content\/uploads\/2022\/12\/Postitionering-300x300.png 300w, https:\/\/alteregomarketing.com\/wp-content\/uploads\/2022\/12\/Postitionering-150x150.png 150w, https:\/\/alteregomarketing.com\/wp-content\/uploads\/2022\/12\/Postitionering-200x200.png 200w, https:\/\/alteregomarketing.com\/wp-content\/uploads\/2022\/12\/Postitionering-100x100.png 100w, https:\/\/alteregomarketing.com\/wp-content\/uploads\/2022\/12\/Postitionering-380x380.png 380w, https:\/\/alteregomarketing.com\/wp-content\/uploads\/2022\/12\/Postitionering-20x20.png 20w, https:\/\/alteregomarketing.com\/wp-content\/uploads\/2022\/12\/Postitionering-190x190.png 190w\" \/>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t<div class=\"iconbox-content\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<style>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t#thb-iconbox-69e11a4a0932a.thb-iconbox .iconbox-image img {\n\t\t\t\t\twidth: 100px;\n\t\t\t\t\theight: auto;\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\/* Hover *\/\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t<\/div>\n\t\t<div id=\"thb-slidetype-69e11a4a0a68c\" class=\"thb-slidetype \" data-style=\"style1\">\n\t\t\n<h6><strong><span class=\"thb-slidetype-entry\"><span class=\"lines\">SERVICES<\/span><\/span><\/strong><\/h6>\n\t\t\t\t<style>\n\t\t\t#thb-slidetype-69e11a4a0a68c .thb-slidetype-entry {\n\t\t\t\tcolor: #a3a3a3;\n\t\t\t}\n\t\t<\/style>\n\t\t\t<\/div>\n\n\t[vc_empty_space height=&#8221;30px&#8221;][vc_column_text animation=&#8221;animation bottom-to-top-3d&#8221;]\n<h1>Positioning<\/h1>\n<div class=\"page-padding post-284 page type-page status-publish hentry\">\n<div class=\"row wpb_row row-fluid\">\n<div class=\"wpb_column columns medium-12 thb-dark-column small-12\">\n<div class=\"vc_column-inner \">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<h5>Building a brand with a strategic foundation and a unique character is achieved through effective positioning.<\/h5>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; parallax=&#8221;content-moving&#8221; css=&#8221;.vc_custom_1671186815733{padding-top: 0px !important;padding-bottom: 150px !important;}&#8221;][vc_column][vc_row_inner css=&#8221;.vc_custom_1669724785195{background-color: # !important;}&#8221;][vc_column_inner width=&#8221;2\/3&#8243;]\t<div id=\"thb-slidetype-69e11a4a0a744\" class=\"thb-slidetype \" data-style=\"style1\">\n\t\t\n<h2><span class=\"thb-slidetype-entry\"><span class=\"lines\">Brand Scan<\/span><\/span><\/h2>\n\t\t\t<\/div>\n\n\t[vc_column_text]Am I still on the right course with my marketing? Overgrowth has occurred, and you&#8217;ve lost sight of things. Marketing isn&#8217;t performing as it should. You&#8217;re not getting the most out of your brand. In our Brand Scan, we thoroughly assess your brand.<\/p>\n<p><strong>What you&#8217;ll receive:<\/strong><\/p>\n<ul>\n<li>A SWOT analysis of your current positioning and visual language<\/li>\n<li>An evaluation of your current campaign materials<\/li>\n<li>Personal presentation of our analysis<\/li>\n<li>10 recommendations based on our insights<\/li>\n<\/ul>\n<p>If we proceed to position your brand together, we&#8217;ll credit 50% of the &#8216;Scan my brand&#8217; costs.[\/vc_column_text][\/vc_column_inner][vc_column_inner thb_color=&#8221;thb-light-column&#8221; width=&#8221;1\/3&#8243; animation=&#8221;animation bottom-to-top&#8221; css=&#8221;.vc_custom_1671187066798{padding-top: 40px !important;padding-right: 40px !important;padding-bottom: 40px !important;padding-left: 40px !important;background-color: #201335 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 2px !important;}&#8221; thb_border_radius=&#8221;15px&#8221;][vc_column_text]\n<h4>Package<\/h4>\n[\/vc_column_text][vc_column_text]\n<h5>Curious? Request a Brand Scan now along with your Hero!<\/h5>\n[\/vc_column_text][vc_column_text]<em>starting from<\/em><br \/>\n<strong>\u20ac2000,-<\/strong>[\/vc_column_text]\t<a id=\"thb-button-69e11a4a0a7d8\" class=\"btn style1 medium  white small-radius    \" href=\"https:\/\/alteregomarketing.com\/contact\/\" target=\"_self\" role=\"button\">\n\t\t<span>Request a quote<\/span>\n\t\t\t<\/a>\n\t\t[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving-fade&#8221; css=&#8221;.vc_custom_1678979307459{padding-top: 150px !important;padding-bottom: 150px !important;background-color: #201335 !important;background-position: center;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_column][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner thb_color=&#8221;thb-light-column&#8221; width=&#8221;2\/3&#8243;]\t<div id=\"thb-slidetype-69e11a4a0a834\" class=\"thb-slidetype \" data-style=\"style1\">\n\t\t\n<h2><span class=\"thb-slidetype-entry\"><span class=\"lines\">Reposition my brand<\/span><\/span><\/h2>\n\t\t\t<\/div>\n\n\t[vc_column_text]To maximize your brand&#8217;s potential, we go back to the basics and build the brand foundation the way it should be. Taking into account all the factors specific to you and your industry, this positioning plan helps you build your brand with a strategic foundation.[\/vc_column_text][\/vc_column_inner][vc_column_inner thb_color=&#8221;thb-light-column&#8221; width=&#8221;1\/3&#8243; animation=&#8221;animation bottom-to-top&#8221; css=&#8221;.vc_custom_1671188615331{padding-top: 40px !important;padding-right: 40px !important;padding-bottom: 40px !important;padding-left: 40px !important;background-color: #8432e6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 2px !important;}&#8221; thb_border_radius=&#8221;15px&#8221;][vc_column_text]\n<h4>Package<\/h4>\n[\/vc_column_text][vc_column_text]\n<h5>Do you want to learn more about how to build the best brand foundation?<\/h5>\n[\/vc_column_text]\t<a id=\"thb-button-69e11a4a0a89b\" class=\"btn style1 medium  white small-radius    \" href=\"https:\/\/alteregomarketing.com\/contact\/\" target=\"_self\" role=\"button\">\n\t\t<span>Request a quote<\/span>\n\t\t\t<\/a>\n\t\t[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; css=&#8221;.vc_custom_1670600335830{padding-top: 150px !important;padding-bottom: 150px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;]\t<div id=\"thb-slidetype-69e11a4a0a904\" class=\"thb-slidetype \" data-style=\"style1\">\n\t\t\n<h2><span class=\"thb-slidetype-entry\"><span class=\"lines\">Brand Consultancy<\/span><\/span><\/h2>\n\t\t\t<\/div>\n\n\t[vc_column_text]Advice from our brand consultant to support your branding and marketing efforts. A 10-hour punch card where the hours can be scheduled according to your preference. Includes a free initial branding brainstorm.[\/vc_column_text][\/vc_column_inner][vc_column_inner thb_color=&#8221;thb-light-column&#8221; width=&#8221;1\/3&#8243; animation=&#8221;animation bottom-to-top&#8221; css=&#8221;.vc_custom_1671187091391{padding-top: 40px !important;padding-right: 40px !important;padding-bottom: 40px !important;padding-left: 40px !important;background-color: #201335 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 2px !important;}&#8221; thb_border_radius=&#8221;15px&#8221;][vc_column_text]\n<h4>Package<\/h4>\n[\/vc_column_text][vc_column_text]\n<h5>Want to know more?<\/h5>\n[\/vc_column_text]\t<a id=\"thb-button-69e11a4a0a973\" class=\"btn style1 medium  white small-radius    \" href=\"https:\/\/alteregomarketing.com\/contact\/\" target=\"_self\" role=\"button\">\n\t\t<span>Request a quote<\/span>\n\t\t\t<\/a>\n\t\t[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1670250155257{padding-top: 15px !important;padding-bottom: 15vh !important;}&#8221; el_class=&#8221;text-center&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_btn title=&#8221;Design&#8221; shape=&#8221;square&#8221; i_align=&#8221;right&#8221; i_icon_fontawesome=&#8221;fas fa-angle-right&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Falteregomarketing.com%2Fen%2Fdesign%2F|title:Design|&#8221;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;align-center&#8221; css=&#8221;.vc_custom_1678979247370{padding-top: 10vh !important;padding-bottom: 7vh !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-8 vc_col-md-11&#8243; el_class=&#8221;text-center&#8221; css=&#8221;.vc_custom_1671187503079{padding-bottom: 100px !important;}&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text animation=&#8221;animation bottom-to-top-3d&#8221;] Positioning Building a brand with a strategic foundation and a unique character is achieved through effective positioning. 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Overgrowth&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6867","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Positioning - Alterego<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alteregomarketing.com\/en\/positioning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Positioning - Alterego\" \/>\n<meta property=\"og:description\" content=\"[vc_row el_class=&#8221;align-center&#8221; css=&#8221;.vc_custom_1678979247370{padding-top: 10vh !important;padding-bottom: 7vh !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-8 vc_col-md-11&#8243; el_class=&#8221;text-center&#8221; css=&#8221;.vc_custom_1671187503079{padding-bottom: 100px !important;}&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text animation=&#8221;animation bottom-to-top-3d&#8221;] Positioning Building a brand with a strategic foundation and a unique character is achieved through effective positioning. 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