Brand activation

French coast or cities

For Atout France, Alterego toured the Netherlands in a French bus to cast more attention on France as a vacation destination. A Facebook photo campaign gave those who visited the bus to enjoy a French nibble and a glass of wine the chance to take a city trip or sun-soaked vacation through France. For this campaign, Alterego came up with the creative concept, the visuals, the website, images for social media, the PR strategy, and the compete road show. Website

Alterego  Creative Branding & Package Design

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