Brand design

Don Tomas

Legend has it that Tomas was a gaucho who lived in Argentina in the early 19th century. A courageous man with an indomitable reputation, he lived by his own rules. The soil of San Juan, where he lived, is now the ground from which the vines that produce this wine grow. This legendary personality was the inspiration for the "Don Tomas" wine: noble, daring, and unique. A wine with character. Alterego translated these values into a brand experience generated by the label. The bag-in-a-box variety also offers an edgy but elegant wink at the saddlebags of this eccentric gaucho.

Alterego  Creative Branding & Package Design

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