People decide for themselves where they want to belong and what brands they value. That's why it's very important to stop creating brands designed for specific groups, but instead create brands with their own identities. Brands that offer a slightly different experience from the rest, leading to a positive brand association that consumers want to share with others.
Want to know more about how Alterego can creatively bring your brand to life? Take a look at our brand activation for Inproba, the branded Sherry Wines and Rosé d'Anjou experiences, or our mouth-watering brand concept for Nature's Pride.